case studies
POVA Trade Show Presence
Portland Oregon Visitors Association (POVA) promotes the Portland metropolitan area as a preferred travel destination. YRG partners with POVA to strategically market the city of Portland, its hospitality community, and the Oregon Convention Center to professional meeting planners.
- POVA needed to make a big impact at the annual American Society of
Association Executives (ASAE) convention — the year’s most important venue for making one-to-one contact with meeting planners. - Make an impression on a jaded audience.
- Make the same impact with a smaller booth footprint than previous years.
- Leverage one of Portland’s best known examples of its unique melding of nature and culture: the viniculture of Oregon wine country.
- Put the POVA booth on planners’ must-see list with a memorable pre-show mailer promoting the chance to win a year-long bounty of Oregon wines.
- A unique booth experience with an ambiance evocative of a winery combining wine tastings with a game: selecting marked wine bottles from a rack for a chance at prizes.
- The buzz about POVA’s booth hit the grapevine in a hurry and it was packed with visitors from show opening to close.
- The corker: the POVA booth was voted best of the entire show.
- 330 qualified leads (card-swipes) over a 3-day truncated exhibitor schedule.
"Working with YRG we were able to bring to fruition a very creative tradeshow booth presence that wowed the crowd, earned us best in show and most importantly assisted our sales team to generate many valuable leads."
- Vice President of Sales, Portland Oregon Visitors Association
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