case studies
OEN Event Advertising
Oregon Entrepreneurs Network (OEN), formerly Oregon Entrepreneurs Forum, provides a wide-ranging program of support and mentoring for the Oregon entrepreneurial community to foster business growth and employment opportunities within the state.
- Engage with OEN to recruit the membership of entrepreneurs, the active support of business leaders and investors, and community participation in its key revenue-generating events.
- Maximize OEN’s contribution to regional economic development by minimizing its marketing expenditures.
- Reposition OEN from an “events producer” to enabler that has made a demonstrable difference in the lives of local entrepreneurs.
- Emphasize ongoing member success stories while continuing to promote OEN’s biggest and most important events of the year.
- Do it all on a pro bono basis annually.
- OEN’s reputation, member endorsements and financial health are enabling it to grow from a Portland metro area organization to a dynamic, well-respected enterprise serving entrepreneurs throughout the region.
- 2006 OEN Award Dinner campaign received a Silver Davey Award.
"We have worked with YRG for over five years on the direct marketing, advertising, and collateral campaigns that support our events and promote our organization. They have consistently given us creative ideas that have successfully appealed to our many target audiences, and have done so quickly and professionally. One would think that a relationship that spanned this long would eventually lead to stagnation, and that the creative work would begin to sag, but with YRG the opposite is true: The most recent piece they created for us is easily the best work they've ever done for us."
- Director of Communications & Public Relations, Oregon Entrepreneurs Forum
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