case studies

Executive Retail Partner Summit

Executive Retail Partner Summit Light-download

Symantec is the global leader in information security. A publicly traded company, it offers a broad range of software, appliances and services designed to help individuals, small and mid-sized businesses and large enterprises secure and manage their IT infrastructures.

challenge
  • In 2006 Symantec wrestled with a new set of channel concerns relating to product release dates and sales level challenges. Symantec was holding its annual Executive Retail Partner Summit, and needed a fresh identity for it that would stand out.
  • Make the guests feel attended to and special, create an elegant,close-knit and high-value experience.
solution
  • YRG designed the Executive Retail Summit brand specifically for Symantec’s retail partners. YRG branded this event around an aspirational concept: “Secure
    Your Success”
  • YRG created elegant and enticing collateral designed around a touchstone icon: a popular and emotive “golden chair” motif that telegraphed the exclusive, premium nature of the event.
result
  • Symantec was gratified by the full advance bookings for Executive Retail Summit.
  • The event received positive feedback from attendees about their experience and their subsequent perception of Symantec.
  • Symantec executives felt the event identity articulated the feel much more accurately and effectively than in years’ past and extended the concept to other events in Asia.
  • Recipient of two Silver Davey Awards, one for the website and another for the blind-embossed printed invite.