case studies
Unimog ROI Calculator
A best seller in Europe for over 50 years, the Unimog is a truck that can plow, mow, blow snow, sweep streets, cut brush, fight fires, wash tunnels, dig trenches – all with a quick change of attachments. Marketing of the Unimog in North America began in 2003.
- Convince prospective buyers this revolutionary concept in trucks is a potentially huge boost in equipment utilization and costs savings.
- Convince customers of ROI. Demonstrate how quickly they can amortize the purchase price of one vehicle that replaces several pieces of equipment, offsetting an initially steep price tag.
- YRG built an interactive ROI calculator for Unimog’s website to quickly convey the vehicle’s economic advantages.
- Default numbers or current real operational numbers for multiple pieces of equipment are used to calculate substantial savings, without needing to specify purchase price.
- An online destination draw that spiked web traffic when publicized and
promoted: www.unimog-trucks.com. - A valued tool that intrigued and consulted, thus prompting visitors to leave contact information to find out more after they had run their own numbers.
"YRG understood the big picture, including our marketing strategy and informational concerns as well as the human interface, so the tool they designed was engaging, easy to use, and met our desire to draw in leads."
- Director, Unimog Trucks
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