case studies

CyberOptics Product Rollout

CyberOptics Semiconductor (CSI) evolved from a manufacturer of framegrabbers and vision systems to the developer and marketer of a unique family of wireless sensor devices used to improve process yield and throughput within electronics and semiconductor manufacturing.

Help CSI launch its flagship brand of wireless sensor products. Generate interest in the first product rollout and establish the credibility of the brand and the company.
Identify the prime target audience and recommend the most efficient means to reach these representatives typically reluctant to adopt new, unproven products.
Appeal to prospects’ imagination and professional self-interests
with an attention-getting, technically persuasive communications program.

An integrated communications strategy led with aggressive media outreach. Press coverage introduced and educated about the wireless sensor product value.
Lead generation program: Print ads, pay-per-click campaigns, landing pages, search engine optimization, an online ROI calculator and a lenticular postcard direct mail.
Sustaining the campaign were print and online collateral, trade show support, ongoing public relations and submissions for awards.

Extensive editorial coverage and product selection by a major trade magazine as one of the “Greatest Hits of 2004.”
The CSI engineering team was honored by the industry’s leading trade publication.
Raised awareness of the new brand’s debut product, setting the stage for the introduction of subsequent products within the family. Showed upticks in unique online visitors.