case studies
Integrated Materials Inc. Branding
IMI, a silicon science and technology company, advances semiconductor manufacturing with improved technologies and processes. Its SiFusion technology, enabling the first pure poly silicon furnaceware, provides a breakthrough solution for front-end thermal processes.
- Elevate the company’s stature in a highly competitive and commoditized industry.
- Revitalize press interest in product line of semiconductor consumables long passed over as commoditized and un-newsworthy.
- Revive sales pipeline with an effective mix of communications strategies.
- YRG propelled the existing product technology to the forefront of conversation by rebranding the line of furnaceware as SiFusion and leading with the new product name.
- Along with an international PR effort, YRG developed a localized website, print advertising campaign, tradeshow presence and engaging print collateral that further established SiFusion’s new brand to stakeholders.
- YRG secured multiple key editorial meetings at the industry’s largest tradeshow, elevating their visibility.
- Following a whitepaper offer on the SiFusion website, IMI continues to receive self-qualified leads.
"We feel totally confident with YRG as our virtual marketing department - on their smart counsel, high-yield media relations, outstanding creative and bulldog project management, allowing us to get great results while we focus on manufacturing and sales. "
- Senior Vice President of Marketing, Integrated Materials, Inc.
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