case studies

ARM Ad Campaign

ARM Ad Campaign Light-download

ARM (UK) designs the technology that lies at the heart of advanced digital products. From wireless networking and consumer entertainment solutions to imaging, automotive, security and storage devices.

challenge
  • Following an acquisition, ARM wished to merge the two companies’ technologies under the RealView Microcontroller Development Kit (RVMDK) product while maintaining original brand loyalties.
  • Create more North American awareness of the RealView name and boost sales.
  • Communicate the RVMDK tool set brand attributes to engineers.
solution
  • YRG concepted a series of ads featuring humorous buttons simplifying the benefits of ARM’s product driving readers to a landing page for a free demo version of the toolkit.
  • Lead generation was reinforced with a relevant whitepaper downloadable only after submission of data via the landing page.
  • The ad series was part of a more expansive program that utilized, eDM, newsletter development, digital ads, and online directory and industry-specific search engine listings for enhanced product exposure.
result
  • The ARM team heralded the campaign a success on many levels and have extended the program into other mediums and channels since initial publishing.
  • Online industry-specific and self-qualifying listings garnered very affordable cost-per-click averages of $2.99. Newsletter results exceeded the publishers’ other newsletters, with editorial click-through rates up to 5%higher. Ad click rates were double that of the publishers’ other newsletters.
  • Print campaign was awarded a Silver trophy at the 2006 Davey Awards.