case studies

Climax Advertising Campaign

Climax Advertising Campaign Light-download

Climax Portable Machine Tools is the pioneer in portable machine tools that solve critical maintenance and repair challenges right at the worksite. Climax enables amazing gains in efficiency and productivity through the power and precision of its tools and the ingenuity of its engineering consultants.

challenge
  • Climax needed to expand on its reputation for quality rental and off-the-shelf portable machine tools, while building strategic business units aligned more with their goals.
  • Climax needed to build an infrastructure
    to support the development of separate strategic business units, and begin to actively market their strategic engineering abilities.
  • Climax needed to elevate and refine their messaging platform to better align themselves with their target companies and their ambitious revenue goals.
solution
  • Elevated messaging and positioning platform and new tag line were
    developed and adopted by client.
  • A thorough investigation of the target audience and geographic and revenue priorities resulted in a media strategy devised to maximize impact and
    optimize investments.
  • Creative was elevated to align with the new messaging and positioning platform,
    setting it apart from competitors and most other ads in the publications chosen for placement.
result
  • Client has extremely high satisfaction with its advertising campaign over the past four years. Company has returned to YRG for renewal and extension of its print advertising campaigns.
  • Climax achieved its goals of doubling overall revenue and growing its strategic business units. Currently, the company has increased its business goals aiming to double revenue again in the next five years.
  • Print advertising’s positive returns have encouraged extension to online advertising
    and search engine marketing.

"YRG’s branding and communications strategies have helped to transform our company from a manufacturer of portable machine tools to the recognized leader in providing companies around the world with innovative on-site machining solutions. As a result, our sales have increased by over 300%."

- Vice President Strategic Business Development, Climax Portable Machine Tools