case studies
Climax Branding
The pioneer and leader in machine tools that do demanding maintenance and repair work right at the worksite, Climax enables amazing gains in efficiency and productivity through the power and precision of its tools and the ingenuity of its consultants.
- Reposition Climax from a “mere” tools manufacturer to a global provider of comprehensive maintenance and repair solutions to key industries.
- To gain acceptance as a solutions partner with some of the world’s largest companies.
- Simultaneously protect and expand the company’s traditional tool sales and rental business.
- Transform the Climax brand around a solutions emphasis and a culture of world-class quality.
- Explode Climax into the spotlight with a full-bore global media relations effort revealing the company’s innovative role in high-profile, mission-critical projects.
- Introduce a suite of online marketing and lead-generation initiatives to raise the visibility of the company’s core tool business.
- Overall daily website traffic expanded 87% within one year of repositioning, with 48% of visitors coming from international locations.
- Climax revenues grew more than 35% within three years, with increasing revenue from its new solutions initiative.
- Initially skeptical of search engine marketing tactics, Climax inside sales team was thrilled with the program’s profusion of product sales leads.
"YRG has been a true partner with Climax in building our credibility as a global solutions provider. We value their creativity, flexibility and their ability to listen and add value. We hired them to take us to the highest level of quality, brand strategy, and measurably effective communications, and they've delivered beyond our expectations."
- President, Climax Portable Machine Tools
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